Events & Promotions

"Deliver a calendar of events that enhance our mission to evoke the heart of the city

as a great place to live, work, play, visit and do business." 


Each year Heart of Gisborne delivers a calendar of events and promotions that aim to create a vibrant and prosperous city centre for all our community to enjoy. Our events are aimed at rewarding and recognising our members, promoting their businesses and services and attracting people to the city centre, celebrating holidays and festive occasions.


HEART OF GISBORNE CHRISTMAS PARADE, Saturday 06th December @ 4pm Santa Parade 2012

Yes its that time of year again, we are counting down to the Heart of Gisborne Christmas Parade 2014. Set to roll again on that wonderful Gladstone Road route from lastyear there will be this years floats showcasing a Wild Wild East , theme celebrating our heritage, what is wild and wonderful about Gisborne East Coast,  this christmas. FLOAT ENTRIES NOW OPEN

Click here for Parade Entries

Click here for Parade Rules #1

Click here for Parade Rules #2

Click here for Parade Rules #3

Click here for the Parade Route Map Click

Click here for the Road Closures   Click 



Download and colour our Wild Wild East (Find the Gizzy Icons) colouring in competition and go in the draw to win a ride with Santa in the Wild Wild East Parade 4pm Saturday 06th December.

Click here for the Wild Wild East Colouring in Competition



Highlight of the Year

The Dark Horse Red Carpet Movie Premiere

We recently hosted a Red Carpet Black Tie affair right here in the Heart of Gisborne.  Our Odeon theatre was put on the map in style with this amazing event making TV3 news, TV1 Marae, and Maori Television.  This great event for Gisborne is still a highpoint of conversation today and we hope that it will live on.  If you havent been to see the Film yet it is a definite must see!!!!!  The Dark Horse in cinemas now.                                                       



SALE IN THE CITY, 12 July - 20th JulySale in the City

Heart of Gisborne's biggest winter sale ran for the second year in a row! For 7 days only, 46 businesses in the heart of the city were on sale with huge bargains, savings and special offers. With something for everyone from discount offers on coffee, food, clothing, shoes, automotive, paint, beauty, entertainment, books, electrical, even banking. Watch out for this annual Sale again next year.